# HeatingConsulting.ca > HeatingConsulting.ca is a digital marketing and business consulting service for HVAC and heating companies in Canada. We are not an HVAC contractor and do not install or repair equipment. Owners and general managers of furnace, boiler, heat-pump and hydronic companies in every Canadian province and territory HeatingConsulting.ca is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian business headquartered in Vancouver, British Columbia, led by Ali Sedighi, MBA. Coverage: Canada. Contact: call or text (604) 632-4959, or email Ali@Sedighi.ca. There are no forms: call, text or email only. ## Key pages - [Home](https://heatingconsulting.ca/): HeatingConsulting.ca runs consulting programs for Canadian heating companies in two formats: a fixed 90-day program with checkpoints on day 1, 30, 60 and 90, and an ongoing monthly retainer. Ali Sedighi, MBA, leads every engagement himself. - [Services](https://heatingconsulting.ca/services/): There are two formats, the 90-day program and the monthly retainer, and two pieces of work that sit inside both: booked-call recovery and the day-1 measurement baseline. Most heating companies start with the program. - [Areas](https://heatingconsulting.ca/areas/): We work with heating companies across all 10 provinces and 3 territories, in person or by video call, phone, text and email. The format stays the same everywhere; the timing, fuel mix and regulators change by region. - [About](https://heatingconsulting.ca/about/): HeatingConsulting.ca is a small, founder-led consulting service for Canadian heating companies, run by Ali Sedighi, MBA, from Vancouver as part of the Sedighi.ca and SAZ.ca group. - [Results](https://heatingconsulting.ca/results/): Four published heating and HVAC results, sorted by time frame. One shows what a 90-day window can do; the others show what staying with the work for a year or more produces. - [Pricing](https://heatingconsulting.ca/pricing/): Consulting scope, meaning the 90-day program and advisory-only retainers, is quoted in writing after a first conversation. If you also want the marketing run for you, the published HVAC.Agency plans apply, from $2,998 per month plus provincial GST/HST. - [FAQ](https://heatingconsulting.ca/faq/): The questions we hear most from furnace, boiler and heat-pump company owners before they choose between the 90-day program and the monthly retainer, answered directly. - [Contact](https://heatingconsulting.ca/contact/): Call or text (604) 632-4959, or email Ali@Sedighi.ca. Hours are Mon–Fri 9–6 Pacific. We usually reply within one business day. ## Services - [90-day program](https://heatingconsulting.ca/services/90-day-program/): A fixed 90-day engagement for one heating company: a measured baseline on day 1, written findings by day 30, fixes live by day 60, and a day-90 report that compares before and after. - [Call recovery](https://heatingconsulting.ca/services/booked-call-recovery/): Booked-call recovery examines everything between a ringing phone and a visit on the board. It is usually the first fix in a heating program, because the demand already exists and only the handling changes. - [Measurement](https://heatingconsulting.ca/services/measurement-baseline/): The day-1 baseline is a short, written set of numbers recorded before any fix goes in. It is what lets the day-90 report separate real improvement from a lucky cold snap. - [Monthly retainer](https://heatingconsulting.ca/services/monthly-retainer/): The retainer gives a heating company one review call, one scorecard and a priority list of no more than three items every month, with no fixed end date. Ali Sedighi runs each review himself. ## Coverage - [Alberta](https://heatingconsulting.ca/areas/alberta/): Alberta's heating companies work a long, cold, gas-dominated season with sudden chinook breaks in the south. Programs here focus on peak phone capacity and finish before early fall. - [British Columbia](https://heatingconsulting.ca/areas/british-columbia/): BC has two heating calendars, a mild, long coastal season and a colder Interior and North. Programs here are timed to which one you serve, and they account for income-qualified heat pump rebates that shape demand. - [Manitoba](https://heatingconsulting.ca/areas/manitoba/): Manitoba has one of the longest heating seasons in southern Canada and a fuel mix split between gas and electricity. Programs here balance furnace and boiler work with a growing heat-pump line supported by Efficiency Manitoba rebates. - [New Brunswick](https://heatingconsulting.ca/areas/new-brunswick/): New Brunswick heating companies sell into a market where heat pumps are already a primary system for about a quarter of homes. Programs here focus on the heat-pump line, maintenance plans and a summer that cooling keeps busy. - [Newfoundland and Labrador](https://heatingconsulting.ca/areas/newfoundland-and-labrador/): Newfoundland and Labrador heats mainly with electricity, with oil still in a meaningful share of homes. Oil-to-electric conversion incentives and a long heating season shape what a program measures here. - [Nova Scotia](https://heatingconsulting.ca/areas/nova-scotia/): Nova Scotia's heating companies work across three big lines at once: oil heat, electric heat and heat pumps. Programs here sort the baseline by line so conversion work, oil service and heat-pump maintenance are each measured on their own. - [Ontario](https://heatingconsulting.ca/areas/ontario/): Ontario is a large, mostly gas-heated market where heating companies compete hard on search and reputation. Programs here focus on booking rate, replacement close rate and accurate heat pump rebate messaging. - [Prince Edward Island](https://heatingconsulting.ca/areas/prince-edward-island/): On PEI, heat pumps are the primary heating system in more than a third of homes, and oil still heats over a quarter. In a compact island market, reputation and the installed base matter more than chasing new searches. - [Quebec](https://heatingconsulting.ca/areas/quebec/): Quebec heats mainly with electricity, so heat pumps and electric systems lead the market. Any program here must also respect French-language rules for commercial advertising and websites. - [Saskatchewan](https://heatingconsulting.ca/areas/saskatchewan/): Saskatchewan heating companies serve a long, very cold season with mostly natural gas heat and widely spread communities. Programs focus on after-hours coverage, replacement follow-up and accurate rebate messaging. - [Territories](https://heatingconsulting.ca/areas/territories/): In Yukon, the Northwest Territories and Nunavut, heating is needed most of the year and markets are small and far apart. Programs here lean toward operations, service plans and reputation rather than search advertising. ## Guides and articles - [Guides](https://heatingconsulting.ca/guides/): Three long-form guides that are useful whether or not you ever hire us: how to choose between a 90-day program and a retainer, which eight numbers to track, and when in the heating year to start. - [90 days or retainer](https://heatingconsulting.ca/guides/choosing-90-days-or-retainer/): Choose 90 days when you can name one problem and want it measured by a set date. Choose a retainer when the business is sound and you want monthly judgement across seasons. Some companies should choose neither yet. - [Scorecard guide](https://heatingconsulting.ca/guides/heating-company-scorecard/): Eight numbers on one page tell a heating owner more than any marketing report: answer rate, booking rate, cost per booked job, ticket by job type, close rate, members, renewals and shoulder-season share. - [Timing guide](https://heatingconsulting.ca/guides/starting-on-the-heating-calendar/): Start a 90-day program so that day 90 lands a few weeks before your busiest heating weeks. For most companies in southern Canada that means a day 1 between February and June; never in the first cold week. ## Optional - [Full text](https://heatingconsulting.ca/llms-full.txt) - [Parent company](https://hvac.agency)