Results, and what they say about 90 days versus a full year

The 90-day window: BCWide.ca

BCWide.ca reached 3× leads in 90 days. It is the closest published example to the shape of our 90-day heating program: a defined window, a focused set of changes, and a measured outcome at the end.

What it shows: a short window can produce a large change when the starting point has obvious, fixable gaps. What it does not show: that every company triples in 90 days. A company that has already fixed its phones and its Business Profile has less low-hanging fruit, and its day-90 report will be more modest. That is still a useful report.

Steady growth: CanroHeat.ca and GasBoilers.ca

CanroHeat.ca recorded 250% lead growth. CANRO Heat is also the company for which GasBoilers.ca was built as a gas-boiler division, now serving 26+ BC communities.

What it shows: growth that comes from building out the business's presence, service line by service line, rather than from one fix. This pattern is closer to the monthly retainer, where each month adds a piece and the scorecard tracks whether it is paying.

What transfers: splitting a heating company's offer into clear service lines, each with its own pages and its own numbers, so you can see which line is growing.

A full year: Roma Heating & Cooling

Roma Heating & Cooling saw 400% organic traffic growth in 12 months. Organic search is slow by nature; content and rankings compound over seasons, not weeks.

What it shows: some gains cannot be squeezed into 90 days. A program can diagnose why a site does not rank and fix the structure, but the traffic itself builds over the year that follows. That is one of the clearest reasons to move from a program to a retainer, or to a marketing plan, after day 90.

What does not transfer automatically: traffic is not booked work. A heating company also needs the call handling covered in booked-call recovery, or the extra visitors simply ring a phone that nobody answers.

Scale over time: CombiBoiler.ca

For CombiBoiler.ca, the published figures are 300% ROI, 300+ monthly leads and 500+ page-1 rankings on combi-boiler searches. This is a mature, specialised result built over a long period around one equipment category.

What it shows: a narrow focus, held for long enough, can dominate a niche. What transfers to a general heating company is the discipline of picking the equipment and job types you most want, and building around them, rather than trying to rank for everything at once.

Which result is closest to your situation

If your company has obvious, fixable gaps, such as missed calls, a neglected Business Profile or ads nobody reviews, the BCWide.ca pattern is the relevant one. If your company is sound but under-built online, CanroHeat.ca and Roma Heating are closer. If you serve a narrow equipment niche, CombiBoiler.ca is the model.

How to read any consultant's results

Use the same test on us as on anyone else:

1. Is the client named and the site live? Ours are, on this page.
2. What was the time frame? A 12-month result is not a 90-day promise.
3. What was measured? Leads, traffic and ROI are different things; only booked work pays wages.
4. What was the starting point? Big percentages usually come from low starts.
5. What did not work? A day-90 report that lists only wins is not a measurement.

If you want to see how a baseline would look for your company, the scorecard guide shows the numbers, and the contact page explains how to start a conversation.