The 90-day heating program is for a company that knows something is costing it work and wants it found, fixed and measured by a fixed date. It runs in three phases, diagnose, fix and measure, with four checkpoints you can put in your calendar today. Ali Sedighi leads it from kickoff to the final report.
Who the program is for
It fits a heating company with one dominant problem and enough history to measure against. That usually means at least one full heating season of calls and jobs, even if the records are messy.
Typical starting points we hear:
- "We get the calls in October, but replacements don't book."
- "The ads agency sends a report every month and none of us read it."
- "Our maintenance members drop every spring and we don't know why."
- "We are busy in winter and nearly idle from May to August."
If your company is brand new, or the main problem is technician hiring rather than demand, the program is not the right tool. We will tell you so on the first call.
What happens on day 1, day 30, day 60 and day 90
Day 1: kickoff and baseline
The kickoff covers how the company really works: who answers the phone, how jobs reach the board, how replacement quotes are written and followed, and where the marketing money goes. We take read access to the accounts listed in the FAQ below, and Ali records the baseline numbers described on the measurement page.
Days 2–30: diagnosis
Ali reviews call logs and recordings where they exist, your Google Business Profile, your website's service pages, the ads account structure and search terms, and a sample of quotes that did not close. The day-30 checkpoint delivers a written diagnosis and a ranked list of five fixes. Each fix has an expected effect, a named owner in your company and the number that will show whether it worked.
Days 31–60: fixes
The agreed fixes go in. Office and phone changes are made by your people with Ali's guidance. Marketing changes, such as rebuilding a heating service page, restructuring an ads campaign or correcting the Business Profile, are specified in writing so whoever manages those accounts can carry them out. If you want them carried out for you, that becomes a marketing plan quoted separately. At day 60, Ali reads the first numbers and drops anything clearly not working.
Days 61–90: measurement
The last month is for reading results honestly. Day-90 numbers are placed next to day-1 numbers, adjusted for season where that is fair. The report says what changed, what did not, and what to do next: continue on the monthly retainer, run the changes in-house, or stop.
What is included, and what is not
Included:
- the kickoff and baseline
- a written day-30 diagnosis and ranked fix list
- guidance while fixes are put in place
- the day-60 reading and the written day-90 report
- direct access to Ali by call, text or email during the 90 days
Not included: hands-on account management for ads or SEO (available as a separate marketing plan), technician training, hiring, and anything to do with equipment. This is business and marketing consulting for heating companies; it is not engineering, mechanical design, inspection or code-compliance work, and we are not a contractor.
How the result is measured
The program is judged on a handful of numbers, chosen at kickoff and fixed in writing so nobody can move the goalposts. Most programs use booked visits per 100 inbound calls, cost per booked job, and replacement quote close rate. Some add shoulder-season bookings or maintenance renewals.
A worked example: a shop answers 78 of every 100 calls and books 41 visits from them. After the call fixes, it answers 91 and books 50. Same demand, nine more booked visits per 100 calls. At an average ticket of $420, every 1,000 calls is worth about $37,800 more in booked work. The numbers are illustrative, but the arithmetic is how every day-90 report is written.
Mistakes that waste the 90 days
- Starting in the middle of the rush. Nobody has time to change anything in the first cold week. The guide on starting on the heating calendar covers timing.
- Fixing ten things at once. Five ranked fixes is the ceiling, so you can tell which one moved the number.
- No owner for each fix. If "the office" owns it, nobody does.
- Changing the measure halfway. The day-1 numbers are the contract.
- Skipping the day-90 conversation. The report is where the money is decided.
For a side-by-side comparison with the retainer, see services, and for pricing, the pricing page.
Frequently asked questions
What do I need to have ready on day 1?
Access to your Google Business Profile, any ad accounts, website analytics and your phone or call-tracking reports, plus an export of last season's jobs from your dispatch or CRM software. Rough numbers are fine; missing data becomes a finding in itself.
How much of my time does the program take?
Plan on a kickoff of about 90 minutes, a findings review at day 30, a short check at day 60 and a report review at day 90. Between checkpoints, whoever runs your office or dispatch will need to answer questions and put agreed changes in place.
What happens if a fix does not work?
It is dropped at the day-60 or day-90 reading and recorded in the report as tried and not effective. A program that only reports wins is not measuring anything.
Is the 90-day program priced per month?
It is quoted in writing as one engagement after the first conversation. The quote states the scope, the checkpoints and the payment schedule, so there are no surprises later.