These are the questions heating company owners ask most often before starting either format. If yours is not here, call, text or email; a short message is fine. The short version: the 90-day heating program fixes a named problem by a fixed date, the monthly retainer keeps a steady review going, and both are led by Ali.
Frequently asked questions
What does the 90-day program cost?
It is quoted in writing as one engagement after a first conversation, with the scope, checkpoints and payment schedule stated. If you also want marketing run for you, the published HVAC.Agency plans start at $2,998 per month plus GST/HST for your province.
Is there a long contract?
The HVAC.Agency family works without lock-in. The 90-day program has a natural end on day 90, and any notice period for a retainer is written into your proposal before you agree.
When should a heating company start the 90 days?
Ideally in late winter or spring, so diagnosis and fixes are done before the first cold week. Starting in the middle of peak season rarely works, because nobody in the office has time to change anything.
We tried a marketing agency before and it went nowhere. Why would this be different?
Most disappointing agency work had no baseline and no fixed measure, so nobody could prove anything either way. Our programs write the starting numbers down on day 1 and judge day 90 against them, including the fixes that failed.
Who owns the website, Google Business Profile and ad accounts?
Your company does. Accounts stay in your name, and we work with access you grant. If you stop working with us, everything stays where it is.
What reports will I get?
On the program: a written baseline on day 1, findings and a ranked fix list on day 30, a reading on day 60 and a full before-and-after report on day 90. On the retainer: a one-page scorecard and a priority list every month.
Will you commit to a number of extra booked jobs?
No. We commit to the baseline, the diagnosis, the fixes we agree on and an honest measurement. Weather, your market and how fully the office adopts the changes all affect the outcome.
Who will I deal with?
Ali Sedighi, MBA, from the first call to the last report. HeatingConsulting.ca is founder-led and does not pass clients to junior account staff.
Do you install, service or inspect heating equipment?
No. We are not an HVAC contractor. The work is business and marketing consulting, not engineering, mechanical design, inspection or code-compliance services.
Can you help with rebates and government programs?
We can help you market eligible equipment accurately and point to the official program pages, as of the date we check them. Eligibility, approvals and paperwork belong to the program administrator, and customers should confirm details there.
Do you work outside British Columbia?
Yes, with heating companies in all 10 provinces and 3 territories, in person or by video call as well as by phone, text and email. Programs are adjusted for your province's climate, fuel mix and season.
How much of my time does it take?
Roughly a 90-minute kickoff, a findings review at day 30, a short day-60 check and a day-90 report review. Your office lead will also spend some time each week putting fixes in place.
What if we only want advice and not marketing work?
That is exactly what the 90-day program and an advisory retainer are. Marketing execution is optional and priced separately.
Price and terms
Consulting is quoted in writing because scope varies. Marketing plans, when you want them, use published prices. The full breakdown, including GST/HST and the 7-day free trial, is on the pricing page. The most useful thing to do before asking for a quote is to work out your gross profit per booked job, because that number decides whether any program pays.
Terms beyond "no lock-in" are written into each proposal. If something matters to you, such as how payments are split across the 90 days or what notice a retainer needs, ask for it in writing before you agree. A consultant who will not put terms on paper is telling you something.
Timing and the heating calendar
The program works best when day 90 lands before your busiest weeks. For most companies in southern Canada, that means starting somewhere between February and June. Prairie and northern companies with longer seasons may need an earlier start, and coastal BC shops have a gentler peak that gives more room.
If you are already in the rush, a retainer that starts with short weekly check-ins is often better than a program, and the program can follow in spring. The guide on starting on the heating calendar lays out start dates by situation.
Results and reporting
Nothing in either format is judged on impressions, clicks or "leads" alone. The measures are booked visits, cost per booked job, close rate on replacement quotes and, where relevant, maintenance renewals. They are fixed on day 1 and stay fixed.
You can read how this works in measurement and the day-1 baseline, and see published heating and HVAC outcomes on the results page, sorted by how long they took.
Ownership, access and leaving
Everything we set up stays in your company's name: the Business Profile, ad accounts, analytics, call tracking and the website. We work with the access you grant and ask you to keep administrator control. If you end a retainer or finish a program and stop, nothing needs to be handed back, because nothing was ever taken.
That matters most for owners who have been burned before. A common story is an agency that built the website on its own account and held the ad account in its own name, so leaving meant starting again. Ask any provider, including us, to confirm account ownership in writing before you start, and keep that confirmation with your contract papers.
If you tried an agency before
A disappointing agency experience usually has one of three causes: no baseline, so nobody could tell whether anything worked; a measure that drifted, such as reporting clicks instead of booked jobs; or a fix list nobody inside the company owned. The 90-day program is designed around those three failures. The baseline is written on day 1, the measures are fixed in writing, and every fix has a named owner in your company.
What we will not do
We will not take over your phones, run an answering service, train your technicians, quote equipment, advise on permits or codes, or tell customers whether they qualify for a rebate. We will not promise a number of jobs. And we will not keep a retainer running when the scorecard says it is no longer paying for itself; the day-90 report and every quarterly review are where that question gets asked out loud.