Two ways to fix a heating business: in 90 days, or month by month

Two formats, one question: is there a leak, or a long road?

Choose the 90-day program when there is a specific problem you can name and you want it found, fixed and measured by a set date. Choose the retainer when the business is basically sound and you want a steady outside view across the whole heating calendar.

The services overview goes deeper on each format, and the guide on choosing between 90 days and a retainer works through three sample companies.

What happens on day 1, day 30, day 60 and day 90

Every 90-day program follows the same four checkpoints, so you always know where you are.

1. Day 1: baseline. We collect access to your Google Business Profile, ad accounts, website analytics and phone or call-tracking reports, plus a job export from your dispatch software. Ali records the starting numbers: calls received, calls answered, visits booked, cost per booked job and average ticket by job type.
2. Day 30: findings. You receive a written diagnosis and a ranked list of the five fixes most likely to add booked heating work, each with an owner and a way to measure it.
3. Day 60: fixes live. The agreed fixes are in place. We read the first numbers and drop anything that is clearly not working.
4. Day 90: measured report. The day-1 numbers sit next to the day-90 numbers. You get a plain recommendation: keep going on a retainer, run it in-house, or stop.

The full timeline is on the 90-day program page.

Check one number before you call anyone

The cheapest gain in most heating companies is in the office, not the ads. Say your shop gets 400 inbound calls in November and answers 82% of them. That leaves 72 calls unanswered. If half of those were genuine service or replacement enquiries and your booked visits average $480, that is roughly 36 lost visits, or about $17,300 of work, in one month. Raise the answer rate to 92% and 40 of those calls come back without spending another dollar on advertising.

That is why the day-1 baseline starts with the phone. Our booked-call recovery work is built around it, and measurement and the day-1 baseline explains which numbers we track and why.

Proof from our HVAC work

The method behind these programs was built on heating and HVAC companies. BCWide.ca reached 3× leads in 90 days, which is the clearest example of what a focused 90-day window can produce. CanroHeat.ca recorded 250% lead growth, and Roma Heating & Cooling saw 400% organic traffic growth in 12 months, the kind of result that comes from staying with the work over a full year. The results page explains what each case shows and what it does not.

Not a contractor, and not an inspector

We are a consulting and digital marketing service for heating businesses. We do not install, repair or service equipment, we do not compete with you for jobs, and we do not advise on gas codes, permits or safety approvals. Those belong to your licensed people and your provincial regulator, which each region page links to.

Who runs the programs

HeatingConsulting.ca is part of the Sedighi.ca and SAZ.ca group, a Canadian group headquartered in Vancouver, British Columbia. Ali Sedighi holds an MBA in Technology Management, has 17+ years in digital marketing starting in 2007, and has built 150+ live HVAC websites. You deal with him directly from the first call to the day-90 report. More on his background is on the about page, and prices are explained on the pricing page.