New Brunswick is one of the provinces where heat pumps have already gone mainstream. As of October 2026, Statistics Canada reports that in 2023 heat pumps were the primary heating system for about 27% of New Brunswick households, while about 39% relied on electricity as the main heating energy and about 6% on wood. For a heating company, the opportunity has shifted from "convince people to try a heat pump" to "be the company they call to keep it working".
The New Brunswick heating market
Moncton, Saint John and Fredericton are the main markets, with Dieppe, Riverview and Quispamsis close by and Miramichi and Edmundston serving wider regions. A single company may serve both city and rural customers, and both English- and French-speaking households, within one service area.
The mature heat-pump base changes what a program looks for. Service calls, maintenance plans and replacement of ageing units become as important as new installs, and the day-1 baseline is usually split along those lines.
Season and climate
Winter in New Brunswick brings cold and plenty of snow, and it bites harder in the north and inland than on the Fundy shore. Because so many homes use heat pumps, summer cooling keeps part of the business busy, and the deep quiet season seen on the Prairies is shorter.
For a 90-day heating program, a day 1 between February and May fits most companies. Northern and inland companies should lean toward the earlier end.
Regulators to know
The province's Technical Inspection Services regulates technical systems including boilers and pressure vessels, plumbing, electrical and propane and natural gas, and licenses tradespeople and contractors. We link it so marketing claims stay consistent with your licences. Compliance and permit questions go to Technical Inspection Services and your licensed staff.
Programs that affect demand
As of October 2026, NB Power's Save Energy NB lists several home programs, including the Total Home Energy Savings Program, which offers incentives for energy-saving renovations such as heating, windows and insulation, alongside other listed programs such as the Enhanced Energy Savings Program. Confirm current details and eligibility on the Save Energy NB site before using them in marketing.
For a heating company, those programs work best when the office can explain the basics in one sentence and point to the official page. A service page that names the program and links it is more useful to a homeowner than a vague "rebates available" banner.
A worked New Brunswick example
Consider a Moncton company with 1,600 heat-pump customers in its records but only 420 on a paid maintenance plan. If even a further 10% of those 1,600 joined a plan at an annual fee of $220, that is 160 new members and about $35,000 a year in recurring revenue, before counting the repair work that maintenance visits uncover. The numbers are illustrative, but the pattern is common in mature heat-pump markets: the installed base is large and under-served.
The program response is usually simple. A clear plan page, a reminder sequence by text and a short script for technicians to offer the plan on every service call. The day-90 report measures sign-ups and the first renewals.
How a program runs for a New Brunswick company
A typical program here starts with the maintenance base: how many heat-pump customers are on a plan, how many renew, and how service calls are handled at the first cold snap. Booked-call recovery and plan renewals are common items on the day-30 fix list, followed by service pages split between heat-pump service, replacements and other heating systems.
On the monthly retainer, New Brunswick owners tend to plan two peaks, summer cooling and winter heating, and use the scorecard to keep technician time balanced between them.
We are consultants and marketers to heating businesses, not contractors, and never install or service equipment. Neighbouring regions: Nova Scotia and Quebec.
Frequently asked questions
Heat pumps are already common here. Is there still room to grow?
Usually, in two places: servicing and maintaining the installed base, and replacing older units as they age. A program measures which of those is leaking for your company before recommending anything.
Should our marketing be bilingual?
New Brunswick is officially bilingual, and a service area can include both English- and French-speaking customers. Whether to run both languages depends on your service area; the program looks at where your calls actually come from.
When should we start a 90-day program?
February to May suits most New Brunswick companies, so fixes are live before both the summer cooling demand and the fall heating pickup.
Sources
- Government of New Brunswick: Technical inspections (2026-10-23)
- Save Energy NB: For Home (2026-10-23)
- Statistics Canada Table 38-10-0286-01 (2026-10-23)